Thursday, September 02, 2010  
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Search Engine Optimization:

Business owners today are keenly aware that yellow page advertising is fast becoming an advertising method of the past - and that more and more potential customers will first seek to find products and services online. Think about it.  Whenever you are looking for information about a product or service, the easiest place to find it is on the Internet - usually beginning with a search on Google, Yahoo, or Bing. However, most business owners are not sure where to start when it comes to getting better search engine results for their own products or services.

LocalWise offers full professional Search Engine Optimization (SEO) services for local businesses and non-profits. We believe that a good search engine optimization strategy rests in solid fundamentals and proven techniques – not in hype, disingenuous claims, or false guarantees. Like everything else we do, we offer this service in a “no nonsense”, affordable, and straightforward manner – no contract required.

First Things First...

Regardless of what you read or hear, no website vendor can promise you a specific organic ranking at Google, Yahoo, or Bing. This is because the secrets to a perfect ranking are only known by Google, Yahoo, etc. If someone promises this you should seek service elsewhere.

Second...

A good Search Engine Optimization strategy takes time, effort, and patience. There are no shortcuts. If someone offers you a high ranking at Google, Yahoo, or Bing in a very short period of time, you should seek service elsewhere. This is because most major Search Engines frown on the use of keyword stuffing, spamming and link farms and may ban your website from their index.

Third...

The hype and "smoke and mirrors" surrounding Search Engine Optimization makes choosing a trustworthy and affordable service very difficult. Most companies offering SEO services charge outrageous fees and require you to sign a multi-year contract. Examples include: a well-known regional telephone service provider charges around $300mth for this service; an Atlanta-based SEO firm charges as much as $5000 down and $1000mth. 

At LocalWise, we understand that major search engines play a very important part in today's marketing strategies. As a local Search Engine Optimization service provider, we work first to understand your business, your marketing strategy, and your online goals. We stay abreast of the latest search engine trends and emerging opportunities and offer the knowledge and experience to optimize your website, to get your website properly listed, and to push your search engine strategy forward.

Search Engine Optimization:

Business owners today are keenly aware that yellow page advertising is fast becoming an advertising method of the past - and that more and more potential customers will first seek to find products and services online. Think about it.  Whenever you are looking for information about a product or service, the easiest place to find it is on the Internet - usually beginning with a search on Google, Yahoo, or Bing. However, most business owners are not sure where to start when it comes to getting better search engine results for their own products or services.

LocalWise offers full professional Search Engine Optimization (SEO) services for local businesses and non-profits. We believe that a good search engine optimization strategy rests in solid fundamentals and proven techniques – not in hype, disingenuous claims, or false guarantees. Like everything else we do, we offer this service in a “no nonsense”, affordable, and straightforward manner – no contract required.

First Things First...

Regardless of what you read or hear, no website vendor can promise you a specific organic ranking at Google, Yahoo, or Bing. This is because the secrets to a perfect ranking are only known by Google, Yahoo, etc. If someone promises this you should seek service elsewhere.

Second...

A good Search Engine Optimization strategy takes time, effort, and patience. There are no shortcuts. If someone offers you a high ranking at Google, Yahoo, or Bing in a very short period of time, you should seek service elsewhere. This is because most major Search Engines frown on the use of keyword stuffing, spamming and link farms and may ban your website from their index.

Third...

The hype and "smoke and mirrors" surrounding Search Engine Optimization makes choosing a trustworthy and affordable service very difficult. Most companies offering SEO services charge outrageous fees and require you to sign a multi-year contract. Examples include: a well-known regional telephone service provider charges around $300mth for this service; an Atlanta-based SEO firm charges as much as $5000 down and $1000mth. 

At LocalWise, we understand that major search engines play a very important part in today's marketing strategies. As a local Search Engine Optimization service provider, we work first to understand your business, your marketing strategy, and your online goals. We stay abreast of the latest search engine trends and emerging opportunities and offer the knowledge and experience to optimize your website, to get your website properly listed, and to push your search engine strategy forward.

 

 Potential Customers Are
Looking For You.

We Can Help You
Get Found!



 
 

 Potential Customers Are
Looking For You.

We Can Help You
Get Found!



 
 

 

.                $48/mth  $98/mth  $198/mth
Included Hours 1 2 4
SEO Advice
Preparation of website for submission
Selection of the most effective keywords / phrases
Creation of website Meta Tags
Submission to key search engines
Verification that your website is listed with major search engines
“Offline” website promotion tips for advertising your website  
Link building and content optimization  
Submission of your website to selected region-specific search engines / directories / local listings    
Detailed content optimization    
Installation of website sitemap    
SEO Project Management    

 

 

.                $48/mth  $98/mth  $198/mth
Included Hours 1 2 4
SEO Advice
Preparation of website for submission
Selection of the most effective keywords / phrases
Creation of website Meta Tags
Submission to key search engines
Verification that your website is listed with major search engines
“Offline” website promotion tips for advertising your website  
Link building and content optimization  
Submission of your website to selected region-specific search engines / directories / local listings    
Detailed content optimization    
Installation of website sitemap    
SEO Project Management    

 

Search Engine Optimization FAQs:

 

Q:  What is Search Engine Optimization?
A:  Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing.


Q:  I've found an online service that promises to submit my website to thousands of search engines. Will you do this?
A:  No. Our TrafficWise service focuses only on getting results at real and relevent search engines and directories. We believe that focusing on obscure and unheard of directories is not a good use of time or resources.


Q:  I’ve heard of other companies that guarantee a top #1 ranking at Google and Yahoo. Can you make this same guarantee?
A:  No website vendor (not even us) can promise you a specific organic ranking at Google, Yahoo, or Bing. This is because the secrets to a perfect ranking are only known by these companies and are closely guarded. If someone promises you this you should seek service elsewhere. 


Q:  Most of my business is conducted locally. Do I still need to be registered with the major national Search Engines?
A:  Definitely. Research shows that most people who begin a search for a business product or service usually begin with one of the major Search Engines. This includes local buyers. Not being listed means lost opportunities - even from local potential customers.


Q:  Can you give me some pointers on promoting my web site locally?
A:  Yes. As part of our TrafficWise service, we'll evaluate your business and make practical recommendations on how best to promote your website locally.


Q:  What is Search Engine Marketing (SEM)?
A:  Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engines through the use of paid placement, contextual advertising, and paid inclusion (Pay-Per-Click).


Q:  Should I pursue a Pay-Per-Click strategy (SEM) and skip Search Engine Optimization (SEO)?
A:  This is not recommended. Pay-Per-Click isn't a replacement for search engine optimization but rather should be used in conjunction. In addition, a good organic search strategy is the cheapest long-term method of internet marketing. This is because its underlying foundations are based on solid fundamentals and proven techniques. Basically speaking, a good foundation is needed on all websites to eventually get good search engine results.


Q:  Why do you offer 3 levels of Search Engine Optimization service?
A:  Each level of SEO service we offer builds upon the preceding level. We start with the "basics" first when approaching search strategy for 3 reasons: it is less expensive to do the underlying work first; you can easily control your SEO budget; once a good foundation is in place the more complex search strategies can be pursued. 

 

Q:  What is Search Engine Optimization?
A:  Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing.


Q:  I've found an online service that promises to submit my website to thousands of search engines. Will you do this?
A:  No. Our TrafficWise service focuses only on getting results at real and relevent search engines and directories. We believe that focusing on obscure and unheard of directories is not a good use of time or resources.


Q:  I’ve heard of other companies that guarantee a top #1 ranking at Google and Yahoo. Can you make this same guarantee?
A:  No website vendor (not even us) can promise you a specific organic ranking at Google, Yahoo, or Bing. This is because the secrets to a perfect ranking are only known by these companies and are closely guarded. If someone promises you this you should seek service elsewhere. 


Q:  Most of my business is conducted locally. Do I still need to be registered with the major national Search Engines?
A:  Definitely. Research shows that most people who begin a search for a business product or service usually begin with one of the major Search Engines. This includes local buyers. Not being listed means lost opportunities - even from local potential customers.


Q:  Can you give me some pointers on promoting my web site locally?
A:  Yes. As part of our TrafficWise service, we'll evaluate your business and make practical recommendations on how best to promote your website locally.


Q:  What is Search Engine Marketing (SEM)?
A:  Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engines through the use of paid placement, contextual advertising, and paid inclusion (Pay-Per-Click).


Q:  Should I pursue a Pay-Per-Click strategy (SEM) and skip Search Engine Optimization (SEO)?
A:  This is not recommended. Pay-Per-Click isn't a replacement for search engine optimization but rather should be used in conjunction. In addition, a good organic search strategy is the cheapest long-term method of internet marketing. This is because its underlying foundations are based on solid fundamentals and proven techniques. Basically speaking, a good foundation is needed on all websites to eventually get good search engine results.


Q:  Why do you offer 3 levels of Search Engine Optimization service?
A:  Each level of SEO service we offer builds upon the preceding level. We start with the "basics" first when approaching search strategy for 3 reasons: it is less expensive to do the underlying work first; you can easily control your SEO budget; once a good foundation is in place the more complex search strategies can be pursued. 

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* Third-party logos and marks are registered trademarks of their respective owners.

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